About Us

MLC PR

MLC PR is a top-tier, boutique public relations firm specializing in music, television, film, lifestyle, and literary publicity services.  As one of the most watched PR firms to come out of Los Angeles in years, MLC PR's dedicated staff brings a wealth of experience and knowledge to the table, and each member is committed to elevating the status of every client. MLC PR works intimately with each client and their teams to provide personalized and strategic publicity support that helps them achieve their goals in their respected field.  From media placements, publicity tours to red carpet events, MLC PR handles it all with first class professionalism and wholeheartedness.        

MLC PR's consistently praised approaches to public relations do more than get the client into the public eye.  The firm builds an image around the client and raises their profile, while promoting their clients in countless ways across the nation, and beyond. Labeled as the hottest new PR firm for maximum-impact public relations, MLC PR's cutting edge roster and wide range of contacts throughout the industry unquestionably benefit every new client who joins the family.  With the ability, vigor, and charisma needed to appropriately represent the best talent from various divisions within the firm, MLC PR consistently keeps a leg up in the ever-changing industry.

MLC PR takes pride in personal relations that result in infinite success. Whether it be seasoned television and film talent, fresh faced actors just breaking into the business, major label artists looking for their artist’s publicity campaign, independent artists determined to make their dreams come true, authors looking to hire a publicist for their new best seller coming out or a new lifestyle product that is bound to be the next hot item, MLC PR handles each client with style.  MLC PR has superior contacts, an unparalleled reputation, and a wealth of collective experience to support the entirety of their client's public relations needs.


Mona Loring, President/Owner/Publicist

In the fast-paced, complex, and challenging world of public relations, it is unusual to find a publicist who can create innovate, cutting-edge, personalized public relations campaigns for a wide range of clients from across the world.  President and owner of MLC PR, Mona Loring, has undeniably accomplished this feat, all while establishing her public relations firm as the most up and coming boutique entertainment firm to come out of Los Angeles in years.  As an expert in talent, music, and literary public relations, Loring has brought her vast knowledge in copywriting, image consulting, artist development, and talent relations to the brink of perfection, all filtering into MLC PR.  Loring has led her team at MLC PR to become synonymous with excellence and integrity, as her publicists are being recognized as trailblazers in the often-impenetrable entertainment industry.  

Loring attended the prestigious California Polytechnic University San Luis Obispo, where her professors saw her passion for the entertainment world, and her insight into the music and entertainment industries.  They wanted to help further her knowledge as best possible, so they specifically designed Loring’s major to benefit her future career.  In 2001 Loring received her Bachelor’s Degree in Liberal Studies with an emphasis on the entertainment industry, and a minor in Theatre Arts.  While in college, Loring worked in production at FM ROCKS Inc. – the leading music video production company in the nation throughout the 1990s and early into the new millennium.  It was here Loring learned the basics of the music industry, and helped lay the foundation for one of the passions that would soon drive her future business.     

After graduation, Loring decided to pursue her education further and attended the Institute of Copywriting, in order to hone in on specialized copywriting and public relations writing techniques.  As an inherent writer, Loring began freelance writing for a variety of lifestyle magazines and websites.  Shortly after, she launched her own publicity firm, MLC PR, where she worked as a freelance copywriter for businesses across the nation.  It wasn’t long before her writing caught the attention of a children’s book publisher who offered Loring a position as Public Relations Director at The Playdate Kids publishing house in Malibu, California.  Heading up a literary publicity department was no simple feat, but Loring managed to do so with panache and fervor.  After successfully launching a children’s book series for The Playdate Kids, Loring decided to refocus her efforts as a literary publicist, and venture back into her first love, the entertainment industry.

Loring branched out her business and started signing well-known entertainment clientele under MLC PR, all while establishing relationships with significant players in the media.  During this process, several well-established publicists in the industry mentored Loring; including two individuals from corporate public relations firm Rogers & Cowan.  Loring’s diverse experiences in PR ultimately led to word of mouth referrals, and her firm quickly started to blossom.  

Now, with a staff of seven, we;;-established clientele residing at MLC PR, and preceding titles of: public relations director, copywriter, entrepreneur and head of media relations for a number of charity organizations, Loring is one of the top executives in the entertainment industry under 30.  She has worked closely with major TV networks such as FOX, ABC, ABC Family, MTV, and Lifetime, and has garnered a widespread contact list of individuals throughout both the music and entertainment industries.  Her achievements with media include dealings and securing placements with The Tyra Banks Show, The Chelsea Lately Show, XM and Sirius Satellite Radio, Clear Channel Communications, CNN, US Weekly, People Magazine, TV Guide, Hollywood Reporter, Teen Magazine, and Life & Style Weekly, to name a few.

In 2008, Loring was interviewed by the world-renowned BBC news as an entertainment PR specialist for a UK news special, and was also featured as a public relations expert in the book “Creative Careers in Fashion” by Debbie Hartsog.  Loring is a member of AICI- the Association of Image Consultants International, the Westlake Village and Thousand Oaks Chamber of Commerce, National Writers Union and the Entertainment Publicists Professional Society of Los Angeles.  In addition, Loring was consecutively honored as Cambridge’s Who’s Who in Executives and Professionals in 2007 and 2008.              

PR STAFF

Jordyn Borczon, Publicist

In her years spent working with MLC PR, Jordyn K. Borczon has moved up from an intern to a Jr. Publicist to a Publicist, while making her mark and becoming an essential part of the firm. As a graduate of California State University Northridge in electronic media management, Jordyn has studied various elements in the entertainment industry that have given her vast knowledge useful to public relations such as: television production, broadcasting, electronic media systems, media management, the design of the media message, audience analysis, mass communication research, international broadcasting, and more.

With a background in the music video industry, working with bands such as Paramore, New Years Day, Panic! At The Disco, Project 86, and The Rocket Summer, Jordyn has also garnered relationships useful to MLC PR’s music division. Jordyn has been a member of the Los Angeles Entertainment Publicists Professional Society since 2006.

Howie Simon, Publicist

Howie has had over 18 years of experience in public relations, working in music, TV, film, and with authors comedians, designers, celebrity personalities and more. From experience at Warner Bros./Reprise Records working with A-list artists from Green Day, Googoo Dolls, Faith Hill, Candlebox, Van Halen, Cher, Madonnna, Prince to Shandrew PR, some of his past and current clients at MLC PR include or have included: Nadia Bjorlin, Susan Ward, Patrika Darbo, Kyle Lowder, Chad Michael Murray, Josh Hartnett, Lindsay Clubine, author Tom Kennedy, The Movieguide Awards, Chris Tucker, Better Than Ezra, Golf Tournament Grand Opening at Super Dome, Kirsten Storms, Gloria Gaynor, Tommy Davidson, Lila McCann, Rick James, author Scott Sedita, Kelly Moneymaker from Expose, among many others...

Audra Potz, Literary Publicist

Audra's public relations background ranges from corporate work with Bank of America to magazine and book launches for independent publishers, such as Taunton Press in Connecticut. Utilizing this expertise, she is spearheading MLC PR's Literary Division.

As an American Society of Magazine Editors' fellow, Audra worked as a staff writer for Adweek Magazines in New York City. As a freelance writer, she published in various Southern periodicals including Tampa Bay Illustrated and the St. Petersburg Times. Ultimately, she penned a successful entertainment column at the Tampa Tribune.

In the Los Angeles motion picture literary arena, Audra has worked with screenwriters at Paramount, Disney and the Sundance Institute. She was employed during development and production of various films, including Constantine, Paycheck, Lara Craft Tomb Raider: The Cradle of Life and Fever Pitch. Audra judged the Scriptapalooza Screenwriting Competition and coached writers through FADE IN Magazine. She also completed UCLA's Professional Program in Screenwriting. Audra studied Journalism at the University of Florida, a top-five communication school. Abroad, she earned a Creative Writing certificate from the University of Limerick, Ireland.

Audra is a member of the Public Relations Society of America, MediaBistro, Society of Professional Journalists and soon will be inducted in to the Publishers' Publicity Association. Her new passion project is finding star bloggers on the verge of print success.

John Mitchell, Jr. Publicist

From experience at 944 magazine in both Arizona and Los Angeles to assisting at Anderson Group Public Relations, John Mitchell has experience with red carpets, photo shoots, writing and distributing client pitches and securing placements. He is a recent addition to MLC PR and will be assisting the publicists with both the music and talent divisions.