Promotional and Developmental Music Services

MLC is a a full service music firm specializing in publicity, radio promotion, artist development, music licensing and corporate sponsorship acquirement and consulting services. M. Loring Communications houses sister corporation, MLC PR, a boutique PR firm supporting music, TV/Film talent, lifestyle and literary divisions. Although the two are within the same umbrella corporation, and can coincide as needed per client-- they should be thought of as separate entities.

MLC’s strategy is to offer unsigned artists and major and independent labels promotional and developmental services. MLC plans on breaking new artists, crossing underground artists into mainstream acts and taking major hitters to brand new heights. Through the various services available, music industry professionals can rest assured that MLC will provide everything they have ever needed in a promotional music service firm.

Public Relations

MLC PR is a top-tier public relations firm specializing in music publicity services. Publicity involves propagating information in an appealing manner in order to increase public awareness and interest. Publicity is not advertising, although in a sense, they fulfill the same purpose. There are two differences, however. One- you cannot directly buy publicity, because in a sense, you earn it and two- publicity establishes credibility. It entails establishing media (television, radio, social, publication, and new media) contacts, crisis and reputation management, creating media materials, representation, exposing an artist and a project to an audience, etc. Although our client roster includes celebrities from TV and film, our greatest strength is in the music industry. MLC PR works closely with every client to provide strategic PR support that helps them achieve their goals. Our consistently praised approaches to public relations do more than get you in the news—we build image, elevate status and expose you to the public eye in countless ways.

As the most-watched music firm for public relations services that go above and beyond, our cutting-edge artist roster and range of contacts throughout the music industry unquestionably benefit every new client who attaches their name to our team. With the ability and panache needed to appropriately represent the best of music from various genres—pop, rock, hip hop and country as well as their subgenres: punk, metal, and powerpop—MLC PR is tapped into the music and the culture that continues to change in the industry. In an industry where CD stores have been taken over by digital downloads and a touring and merch sales have become the cause for true success –MLC PR has studied each circumstance while embracing the changes and using them to each client’s benefit.

We are a smaller firm that takes pride in personal relations that result in infinite success. In fact, we feel that those big guys could learn a little bit from us! From Paramore’s music video director to American Idol recording artists to unsigned bands headlining at the Sunset Strip’s Viper Room…we’ve done it all beautifully and with pride.

Radio Promotion

Available at M. Loring Communications. Click here .