mona loring vt

Mona Loring, CEO

In the fast-paced, complex and challenging world of public relations, it is uncommon to find an award-winning publicist who can create innovative, personalized PR campaigns for a wide range of talented clients and help them stand out and achieve their career goals. Loring has accomplished this feat, while establishing her original talent agency MLC PR, to become one of top entertainment PR firms to develop from the ground up. With experience in talent, music, lifestyle and literary public relations, Loring brought together her wide knowledge and experience in business expansion, image consulting, artist development, and talent relations into various departments at the agency. Through her visionary leadership, Loring has consistently led her team to become synonymous with excellence, hard work and integrity, and through that and her success with her efforts on awards campaigns for the Oscars, Emmy Awards and Golden Globes, she has been recognized as a trailblazer in an arduous industry.

As an alumna of California Polytechnic University, San Luis Obispo, Mona received her Bachelor's Degree in Liberal Studies with a never-before-seen emphasis in entertainment production, and a minor in Theatre Arts. While in college, she was always aiming to break through barriers and find new ways to implement her ideas whenever she saw areas for improvement. Mona’s first steps in her PR career began working as a freelance magazine writer. Her work caught the attention of a new children's book publisher who offered her a position as Public Relations Director. After successfully launching multiple children's books in the series, Mona decided to refocus her attention on her initial passion, the entertainment industry. She started her journey as a personal publicist developing musicians and actors in TV and film. She gained invaluable hands-on experience and her hard work and long hours eventually blossomed into a full service and bi-coastal entertainment PR firm, formerly known as MLC PR.

Loring has been a part of developing the careers of high-level talent such as Michael B. Jordan, Golden Globe winner Gina Rodriguez, Emmy-winner Carrie Preston, Garcelle Beauvais, Zoey Deutch, Jenna Ortega, Academy award-nominated director Theodore Melfi, among others. She has collaborated with top tier corporations such as META (Facebook/Instagram), adidas, Procter & Gamble, and Disney. She has an abundant portfolio of domestic national and international secured press placements including magazine covers, national talk shows, and prominent personal appearances. Loring also has experience in event planning & production, wrangling talent and overseeing the PR for high-end and philanthropic red carpet events, such as the Governor’s Ball at the Oscars.

Loring’s spiritual journey inspired her to establish her passion within the conscious space via the creation of Conscious Living PR. After gaining experience and forming invaluable connections in her entertainment work over the past decade and a half, she is now using her intuitive abilities to help people and the planet. In 2022, Mona had a revolutionary new vision to rebrand MLC PR into Conscious Hollywood, where she aims to bring a higher level of consciousness to the entertainment industry. The mission of Conscious Hollywood is to bridge a gap between the entertainment, philanthropic, spiritual and wellness industries while also utilizing the proven methods of traditional public relations.